The Quiet Death of Playlist Chasing

Your listeners are far more important than anything. Seriously…
Getting heard was never the same thing as building an audience…
For the better part of the last decade, independent musicians have participated in one of the strangest rituals in modern music marketing. We make a record, spend months or years getting it right, release it into the world and then immediately begin begging strangers to place it between 87 other songs on playlists with names like Morning Coffee Acoust