SeatGeek and StubHub Follow Ticketmaster’s Lead with Upfront Ticket Pricing
Photo Credit: Ashley King (StubHub website)
With Ticketmaster offering all-in pricing on its website and mobile apps, both secondary ticketing marketplaces SeatGeek and StubHub have done the same.
The move among ticketing platforms was driven by new Federal Trade Commission (FTC) regulations and mounting consumer frustration at ticket prices. Research has revealed that up to 50% of abandoned purchases from consumers are the result of hidden fees only disclosed at checkout. Ticketmaster’s a