Gabe Jagger’s whynow Snags WMG’s Distressed EMP Merch Play

Photo Credit: whynow
Gabe Jagger’s whynow scoops up Warner Music Group’s direct-to-consumer brand, EMP, to create an “integrated global fan commerce platform.”
Gabe Jagger’s entertainment company whynow has acquired Warner Music Group’s (WMG) EMP Merchandise, a leading rock and pop culture merch retailer in Europe. The move is a major step in whynow’s ambition to build a “global platform connecting artists, brands, and fans.”
The acquisition