Max finally rebrands to HBO Max, and even the streaming service's announcement knows it's the right move: "The plot twist everyone's been waiting for"

Warner Bros. Discovery is finally backtracking their earlier decision and re-rebranding Max back to HBO Max.After two years since the latest change, the streaming service will welcome back the 'HBO' to its official name starting this summer.It's not the first time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, HBO Max in 2020, Max in 2023 and now, once again, back to HBO Max.Even the company is aware that this is the right move, with the anno