As fans fear $100 GTA 6 but Mafia is only $50, Take-Two CEO says "we've always had variable pricing," because if a game's a hit "the revenue is going to take care of itself"

The shadow of the GTA 6 price is a long one, but while Rockstar is keeping quiet for now, publisher 2K has just come out with a $50 tag for Mafia: The Old Country – something that Take-Two Interactive CEO Strauss Zelnick says a standard part of its strategy.Asked about the difference between the growing trend for $80 games and Mafia's discounted tag, Zelnick said that Take-Two has "always had variable pricing," but that it makes pricing decisions based on a "rubric [...] of delivering way