SocialFi Is Turning Creator Attention Into a Tradable Asset
SocialFi was supposed to give creators more control over their audiences. Now, some of the most ambitious projects are asking a stranger question: what if that audience could become a market?Zora is betting on exactly that.The platform has pushed its creator economy toward a model where profiles, posts and attention can all become part of an on-chain financial system. Instead of waiting for advertising deals or platform revenue thresholds, creators can earn when trading activity develops around