Do Web3 Businesses Need Their Own Token to Succeed?

For anyone entering crypto, the logic can seem almost unavoidable: if a company is building on blockchain, it should eventually launch a token of its own.That assumption has shaped much of the Web3 industry. A token can raise money, attract users, create incentives and give a project something that can be traded from day one. But none of that means a token is automatically necessary.In fact, some of the businesses operating around blockchain infrastructure make money in ways that look surprising