Kroger: Do You Like Your Groceries With Or Without Facial Recognition?

Google made billions off “surveillance capitalism,” where exhaust data was extracted from searches and sold as a predictor of behavior to advertisers. Kroger has discovered immense profit in “surveillance pricing,” where personal information is collected in order to determine the highest price that you are willing to pay for individual products. New tools like electronic shelf labels (ESLs) and facial recognition widen the reach of surveillance pricing.
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