Jaguar unveils $130K EV after 'woke' rebrand backlash
Jaguar has unveiled the first production model from its sweeping reinvention, nearly two years after a rebranding campaign drew backlash from critics who called it "woke."The all-electric Jaguar Type 01, unveiled Tuesday in New York, is a four-door luxury grand tourer with a U.S. starting price of $130,500. Orders are expected to open in early 2027, with initial customer deliveries anticipated in the second half of the year.The launch represents a major test of Jaguar’s strategy to move up