London’s Old Masters Week Sees Cross-Category Bidding and Strong Interest in High-Grade Works

In a bid to stay relevant, the Old Masters trade has been trying to draw in younger buyers to counter its shrinking collector base, which generally comprises wealthy older men. No easy task, but by encouraging cross-category buying and offering rare, unique works bolstered by compelling narratives, the top houses are seeing some success in a sticky market. This week saw Christie’s, Sotheby’s, and Bonhams adopt these strategies as they held Old Masters auctions in London.For Christie&