iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows

iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026.
CIRP's latest quarterly survey found that just 12% of new iPhone buyers in the March quarter had come over from an Android phone, with the remaining 1% arriving from a feature phone, a different smartphone platform, or buying a smartphone for the first time. That puts loyalty three percentage points above the same quarter a year e