Can Apple catch up in AI and fix its embarrassing Siri digital assistant?

Apple CEO Tim Cook
Apple, once a pioneer in consumer technology, has notably lagged behind in the AI revolution, trailing rivals like xAI, OpenAI, Google, and Microsoft, who have surged ahead with advanced generative AI and robust language models. While competitors integrate cutting-edge AI into their ecosystems, Apple’s AI efforts, particularly in regard to its digital assistant Siri, have been widely criticized as outdated and underperforming, often struggling with even simple queries an