Apple’s iPhone hits record 49% global smartphone revenue share in Q2 2026

Apple’s iPhone 17 Pro Max
Apple’s iPhone captured its highest-ever second-quarter global smartphone revenue share of 49% in Q2 2026, according to Counterpoint Research’s latest Market Monitor data. The company’s smartphone revenue rose 22% year-over-year, fueled by a 13% increase in shipments and an 8% rise in average selling price (ASP), even as the broader market saw volumes decline.
Global smartphone revenue grew 7% YoY to a record $109 billion for any second quarter,