From value-adds to networking superconductor: how the weird language of tech dulled sport | Aaron Timms

Tech investors promise to disrupt everything from padel to basketball, but their pitch-deck jargon is slowly draining the humanity from sport itselfFinally, a sector more ludicrously hyped than AI. Speaking to Yahoo Sports recently about the launch of Project B, a startup global women’s basketball league, co-founder Grady Burnett declared that “women’s basketball is growing right now as fast as AI”. Come again? There’s no question that women’s basketball is gr