USA Swimming Projects $1.8 Million Revenue Shortfall in 2025 on Falling Membership, Ad Dollars

By Braden Keith on SwimSwam
USA Swimming has published the draft of its meeting minutes from the September 25, 2025 Board of Directors meeting. That included a significantly-reduced projection for membership and membership revenue for the 2025 calendar year.The draft can be seen here.In the budget section of the attachments (page 90 of the document), USA Swimming reports a figure 3.8% unfavorable to budget, with a projected $941,685 shortfall ($23.9 million vs. $24.9 million). Membership dues hi