NIL Swimmers’ Median Earnings Plummet 72% to $51 In Post-Olympic Season

By Will Baxley on SwimSwam
The median NCAA swimmer/diver with NIL disclosures earned $51 in the 2024-2025 season from their deals. This represents a whopping 71.6% decrease from the median $180 earned in the 2023-2024 season. See SwimSwam’s full report on the previous season here*.
Below shows a side-by-side comparison of the 2023-24 season (left) versus the 24-25 season (right). Average total athlete earnings, a metric more skewed to represent top-level earners, also took a significa