AI search is exposing a hidden weakness in the way many brands operate

03-06-2026 13:50 via businessinsider.com

AI search is exposing a hidden weakness in the way many brands operate

Corporate silos are becoming a problem in the AI era, per Adobe's Semrush.xavierarnau/Getty ImagesA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.The rise of AI search is exposing an organizational problem that companies often ignore.Only 22% of US marketers recently polled by Adobe's digital marketing platform, Semrush, said they had a "fully integrated" AI search and search engine optimization strategy. The rest described

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