26-11-2025 18:02 via retailgazette.co.uk

Why off-site verification is your silent revenue killer

In the race for customer attention, retailers spend millions trying to keep people on-site, engaged and confident enough to convert.
But as we learned in this week’s episode of the Unpacked podcast, one of the biggest trust pitfalls is happening at a moment most brands barely think about. That is the point of verification.
Our guest for this episode, Rebecca Grimes, chief revenue officer at SheerID, couldn’t have been clearer about what’s at stake. “Verification isn
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