Waitrose launches first ‘home of food lovers’ concept store
Waitrose has opened its first “home of food lovers” concept store in Newbury, as it seeks to reinforce its mission to be the first choice store for food lovers.
The 27,000 sq ft store focuses on “outstanding quality, expert service and ethically sourced product,” and is powered by new technology, according to the retailer.
It comes as Waitrose invests a record £50m in tech across its store estate.
The Newbury site features a five metre “cheese island,” e