Visualsoft reports festive spending no longer just focuses on Boxing Day

New data has highlighted that Christmas Day has become a “meaningful” trading day.
The data, published by commerce agency Visualsoft, showcases that festive spending is no longer just focused on Boxing Day, with strong sales reported on Christmas Eve through to 28 December.
It reported that Christmas Eve saw an uplift in sales for higher value categories, jewellery and watches saw a 63% increase in revenue and health and beauty recorded a 65% increase.
According to the agency,&n