Very launches fashion platform with new summer campaign
Very Group has kicked off the launch of its long-term fashion platform with a new summer campaign.
Haus of Flamingo was developed in collaboration with the retailer’s creative partner, The Gate, blending the “sentiment” of Very’s brand proposition, including its three flamingos from ongoing campaigns, and an “aspirational and relatable style” to create a brand world “full of pink and originality”.
Very said the platform introduces a “fresh an