Topshop to debut world’s first AI catwalk

Topshop is taking part in the world’s first AI-driven catwalk on 26 February 2026.
Held at THG Studios in Manchester, the event will consist of a “collision of physical and digital worlds,” where attendees are guided through a series of immersive zones.
The brand’s show will be designed as an interactive experience, which will invite audience members to become co-creators.
Using Google Cloud technology, guests will be able to engage with AI-generated models, with eac