The Very Group turns to AI to overhaul pricing strategy

The Very Group has launched an AI-powered pricing system across its retail brands, as part of a new three-year partnership with software company UiPath.
The multi-brand online retailer said the technology will help it make faster pricing decisions, improve stock management and give its teams more insight into pricing performance.
The Very Group said the project is part of its broader strategy to expand the use of AI across the business.
UiPath, which was selected following a competitive pitch, i