Tesco is reintroducing its blue and white stripes symbolising value, as it launches a commitment to keep prices low on thousands of branded items.
The retailer’s new everyday low prices’ red logo will be accompanied by the stripes, which have been brought up to date with a modern twist.
Tesco said the branding would be “front and centre” of a marketing campaign highlighting its low prices available on leading branded products.
The supermarket unveiled plans to cap the pri