Shein denies ‘cutting corners’ on labour practices

Shein has insisted that it can remain profitable and efficient without “cutting corners” on labour practices.
Speaking at the Retail Technology Show last week, the Chinese fashion giant’s head of strategic and corporate affairs for North America and Europe Peter Pernot-Day said the brand utilised “micro production”, which involved producing “small batches” of garments.
He explained: “One of the questions Shein is often asked is how are you able to