11-12-2025 10:11 via retailgazette.co.uk

Sainsbury’s backs Fairtrade call for new tea supply regulations

Sainsbury’s has thrown its support behind a growing industry-wide push for stronger human rights and environmental oversight in tea supply chains, after confirming it has converted 100% of its black tea sourcing to Fairtrade this year.
The move deepens the supermarket’s 23-year partnership with Fairtrade and aligns the retailer with sector calls for a more resilient, sustainable tea industry.
The announcement comes as Fairtrade campaigners, retailers, brands and MPs gathered outside
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