Pret appoints new CMO

Pret A Manger has named Matthew Bresnahan as its new chief marketing officer (CMO).
He joins from fast food restaurant chain Restaurant Brands International, where he held several senior international marketing roles spanning 12 years at the company. He most recently served as VP for virtual brands.
Under his new role he will be responsible for the chain’s global and localised marketing functions, while overseeing product innovation, loyalty programs, customer insights, PR and delivery cha