Oxfam has become the latest charity retailer to launch on eBay Live, selling out every item during its debut livestream shopping event.
The charity, which has operated an eBay shop for 17 years, drew more than 3,200 viewers to the hour-long session, including around 200 concurrent viewers. The event generated more than 18,000 likes.
Oxfam said the launch reflected the growing role of live selling in charity retail, with the format giving retailers the chance to engage shoppers directly while rai