New Balance appoints former Frasers Group exec as VP sales EMEA

Sportswear retailer New Balance has named Ger Wright as its new VP sales for the EMEA region.
Wright served as Frasers Group managing director for sport from June 2022 to September 2025.
Prior to this, she spent more than 14 years at athleticwear giant Nike, most recently working as its vice president general manager merchandising marketplace EMEA.
Wright also served as Levi Strauss & Co. accounts manager Ireland (sales) from January 2005 to May 2006. Additionally, she worked as retail