Moonpig’s use of AI to design and personalise cards drives up sales

About half of purchases involve shoppers using online retailer’s artificial intelligence-led featuresThe online card service Moonpig has reported a bump in sales thanks in part to its increased use of AI to help design cards, personalise customers’ messages and answer queries.The company said sales rose 6.7% to £169m in the six months to 31 October and had remained strong in the weeks since then, largely as a result of increased orders and spend per order at its main Moonpig br