JoJo Maman Bebe’s Naomi Parry breaks down Godstone campaign

Mother and babycare brand JoJo Maman Bébe is nominated for Brand Partnership of the Year at this year’s RG Retail Excellence Awards.
The brand collaborated with Godstone Farm for its spring 2026 campaign. The campaign was shot at the Surrey-based attraction and explored the benefits of play.
The retailer’s head of brand, Naomi Parry, takes us behind the scenes of the marketing drive.
Parry explains that play is always something JoJo has taken seriously- the brand designs