Joe Ulloa breaks down why its Back to School campaign is so important to Clarks

British footwear retailer Clarks unveiled their Back to School summer campaign last week, aimed at capturing the excitement of returning back to school.
Titled ‘Jump into Clarks’, the marketing drive highlighted the brands promotional offers for the Back to School season.
Joe Ulloa, Clarks’ UK and EU president explains that the Back to School season is one of the most important trading periods of the year for the retailer.
He says: “It’s a season with huge heritage