ISBA framework addresses marketers fears about AI-enabled content creation

The Incorporated Society of British Advertisers (ISBA), in collaboration with the Responsible Marketing Advisory, has unveiled the ‘Marketers Framework for AI-Enabled Content Creation’, which aims to assist marketers with adopting AI-enabled content creation.
The Framework, exclusive to the body’s members, was established following growing concern among brands about AI’s impact on shoppers’ trust.
While AI has changed the creative process, advertisers say its adopti