Iceland introduces ‘supersized’ hanging signs to stores

Iceland Foods is introducing “supersized” 3D hanging signs to its stores as part of its retail media efforts.
The frozen foods specialist is launching “giant” cardboard replicas of its popular products to its shops, The Grocer reported.
The signs hang from the ceiling or can be positioned in high-impact locations in the aisles of Iceland and Food Warehouse stores.
Examples of the signs include a Heinz Tomato Ketchup bottle, a hanging jumbo multipack of Velvet toilet roll,