How retail marketers are implementing AI into existing workflows

The retail marketing industry is awash with artificial intelligence (AI) hype – much of it vague, speculative or fear-driven.
According to WARC, 59% of marketers now worry about disruption from AI, up from 27% in 2023.
With pressures to balance brand and performance, manage campaigns across multiple channels and prove ROI, retail marketers are being challenged not just to understand AI, but to make it work within existing workflows without slowing operations.
But what does implementation o