How AI-led innovation can bring joy to the shopper experience

An absolute focus on improving the shopper experience is not anything new for retailers – it is what successful retailers have long focused on to drive loyalty and revenue. However, the improvements and capabilities offered by GenAI are reshaping retail. It is offering greater opportunities than ever to bring joy to the shopper experience to keep customers coming back for more, whether instore or online. The ease with which this can now be done is an exciting turning point for retailers.
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