Frasers Group overhauls company-wide digital infrastructure

Frasers Group is overhauling its digital infrastructure to improve the efficiency of its retail operations and elevate the ecommerce experience across its sports, premium, and luxury brand websites and apps.
The retail giant said the “first of its kind” investment will support the next stage of growth for the business.
Frasers has teamed up with digital product developer, AND Digital, innovation experience specialist Valtech, and tech agency Lab Digital, to develop a digital platform