Dreams beds in for year-long Channel 4 and UKTV sponsorship push

Dreams has signed a year-long sponsorship deal spanning Channel 4 streaming, UKTV and Great! TV is it aims maintain a continuous presence in front of British viewers.
The partnership, brokered by Havas Media UK, will place Dreams alongside a range of entertainment programmes under a bespoke ‘Entertainment You Love’ package.
Launching this month and running until July 2027, the campaign covers Channel 4’s streaming service and eight linear television channels.
Dreams will featur