Disney launches Toy Story 5 themed play experience

Disney UK and Westfield Rise, Unibail-Rodamco-Westfield’s (URW) in-house media agency, have unveiled a new ‘Toy Story 5’ themed immersive family experience.
Titled ‘Bonnie’s Playtime’, the experience will run at Westfield Stratford until August 31.  The experience was also available at Westfield London until 9 August.
Alongside the activation, the firm produced a multi-channel marketing drive which combined digital-out-of-home, social, CRM, experiential