Depop: from tech incubator to $1.2bn pre-loved platform

On 30 July 2026, eBay completed its acquisition of Depop, a London-based consumer-to-consumer (C2C) fashion marketplace with a “highly engaged” Gen Z and Millennial customer base.
“As a global leader in C2C and recommerce, eBay’s acquisition of Depop further strengthens our C2C value proposition,” says Jamie Iannone, chief executive officer of eBay.
“This combines two distinct customer experiences and expands our reach with the next generation of buyers and se