Back Market: ‘The biggest challenge is convincing people that refurbished is not second-hand’

For Back Market, the biggest obstacle to selling refurbished technology has never simply been price, but trust.
The French marketplace, founded in 2014, has built a business around persuading consumers that a device which has already had an owner can be every bit as desirable as one fresh from a factory.
Now, as the price of new technology rises due to AI-related shortages and consumers become more aware of e-waste, the company believes it has a chance to move refurbished electronics from the ma