Asda helps to redistribute over one million children’s books

Asda and The Children’s Book Project have celebrated reaching the milestone of one million pre-loved children’s books donated and redistributed.
For more than 18 months, customers have been invited to donate pre-loved children’s books at dedicated collection points in more than 300 Asda stores nationwide. The books are then sorted, redistributed and gifted to schools, children’s centres, food banks and community organisations, helping children build libraries of their own