Partnership marketing: The missing link in growing bus use

The ‘Buses for You’ campaign in West Northamptonshire shows the need to look beyond transport
On-bus photography, including pantomime casts, helping to bring the messaging to life
 BY Robin Pointon, GO Travel Solutions
Across the UK, significant effort and funding have gone into improving bus services. Frequencies have increased, fares have been simplified, and ticketing has become more flexible. Yet one challenge persists: how do we persuade more people to actually use the bus?