Your insight needed: How you use business acumen in comms
Take this brief survey and help shed light on an important area of the industry.Communicators truly step out of a role as order takers and into their full strategic power when they understand not only their own role in communications, but when they demonstrate their business acumen. By integrating their area of specialty into a general knowledge of the needs of the business, communicators can become true strategic partners.
To better understand communicators’ knowledge of business acumen,