Social media reigns despite disruption

Social media remains the top channel for external communications, but watch out for video and AI content.Despite the on-again, off-again ban on TikTok in the U.S. and shifting moderation policies from Facebook, X and other major platforms, social media retains its position at the No. 1 channel for external communications.
Data from Ragan’s 2025 Communications Benchmark Report, a signature research project conducted for members of Ragan’s Communications Leadership Council, finds the c