Making complex, technical stories more human

Focus on personal relevance and trust to make technical topics relatable and engaging.
In healthcare communications, complexity is inevitable. It takes skill to break down topics ranging from regulations to scientific breakthroughs in language the average person can understand.
But for Christopher Hippolyte, EVP and deputy head of corporate affairs at Syneos Health Communications, success starts with turning the technical into something deeply human.
“To capture hearts and minds, you need