How to appropriately use AI in media relations

Best practices and what to avoid when using tech in your interactions with newsrooms.
AI tools are becoming commonplace in media relations, but concerns about authenticity are raising red flags
Qwoted, a network connecting media with brands, experts and small businesses added a “Flag for AI” option for journalists shortly after ChatGPT launched. In late 2024, the company incorporated a tool to check pitches for AI-generated content.
 
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