How PR pros can turn data into stories that stick

Data-driven storytelling can spark press, boost engagement and build trust.
Data might not tug at heartstrings on its own, but in the right hands, it can become a storyteller’s most powerful tool.
For Michael Kaye, director of brand marketing and communications at ARCHERand OkCupid, those statistical insights offer an informed way to spotlight human behavior and create culturally relevant narratives.
Whether the goal is to land press coverage, shape brand messaging or create social content