Aligning AI with organizational values and brand

Steps to create ethical and trustworthy decisions regarding AI.
Communicators need to gain a true understanding of how AI is being used and what purpose it serves to build trust among clients, stakeholders and colleagues.
This can be achieved with transparency and ethical messaging throughout the decision-making process, industry leaders said during Ragan and PR Daily’s recent AI Horizon’s Conference.
Discussing the most pressing concerns for comms teams, Brian Snyder, chief innovati