AI prompt engineering for comms pros

Three different styles for bossing robots around.
“Prompt engineering” sounds fancy and scary, like something a programmer would do.
But it’s actually the process of telling a generative AI model what you want it to do.
This is something anyone can do, provided they can type, but doing it well can be more complicated.
Martin Waxman, adjunct professor at the York Schulich School of Business, recently shared with audiences at Ragan’s Employee Communications Conference the s